...your go-to boutique for sweet Southern style, from the tiniest preemies to big kids who love to twirl, play, and shine! Nestled in the heart of North Myrtle Beach, we’re all about celebrating childhood with thoughtfully curated clothing, playful accessories, and charming gifts that bring smiles to little faces and peace of mind to grown-ups. Whether you’re looking for a monogram-ready heirloom outfit, a cozy set of bamboo jammies, or the cutest Easter basket filler, we’ve got you covered.

We believe in keeping things personal, joyful, and just a little extra—because childhood should be celebrated in style.

Come shop with us in-store or online and see why our customers say we’re their favorite little gem by the beach.

With love from our shell to yours,

The Little Shell Team